HOW CAN WE HELP YOU?
Reimagine Tires is a provider of recycled rubber, coming from circular tire waste treatment. We offer sustainable and profitable solutions for industry leaders, who want to improve their sustainability factors.
We are a community of entrepreneurs, philanthropists and creatives, established to solve the global problem of used tires.
BACK INTO THE LOOP - NEW TIRE PRODUCTION
Conserve precious natural resources and reduce environmental impact of tire production. Devulcanized rubber can be mixed (even up to 90%) with virgin rubber to produce new tires.
UPCYCLING USED TIRES- RETREADING
It’s an epitome of sustainability in the tire industry and our devulcanized rubber is at the forefront of this revolution. By applying our product to retreading, we extend the lifespan of used tires.
RECYCLING INTO...? THE SKY IS THE LIMIT!
If you think out-of-the wheel, you see that solutions are endless. It's not just rubber! It's a journey of transformation, creating a win-win situation for both your business and the environment.
MEET THE FOUNDERS
Michael & Lenar, pioneers in the Guatemalan plastic industry, have focused on reincorporating recycled plastic into their manufacturing process since 1999.
Ecogenica S.A. processes 90% of their volume with recycled plastics, maintaining product longevity. With 30 years of experience, they are involved in the Recyclers Union and the Exporters Trade Association. Reimagine Tires has evolved from Ecogenica S.A., aiming to give specialty materials a second chance.
MICHAEL KRUMME
CEO & Founder
More than 30 years experience in plastic injection molding, extrusion machines and recycling operations gave Mr Krumme confidence to lead this new venture.
LENAR RAMOS
CFO & Co-Founder
With 20 years of experience in enterprise finances and industrial engineering, Lenar contributes to the technology management and business direction of the company.
Ever imagined a world without tire waste?
WE NEED TO STOP THIS!
One billion tires are being disposed each year globally. They do not only look ugly, but are hazardous material and create potential for spreading diseases. Happily, there are many solutions already and new are emerging. Our intentions and actions are part of a bigger story with worldwide implementations.
WHY NOW?
Market Value
$12.9bn
Is the value of the global tire recycling market as of 2022 according to Allied Market Research
Annual Waste
4bn
Is the current number of end-of-life tires found in landfills & stockpile worldwide
Approximately
80yrs
this is how long it takes for a tire to completely decompose in a landfill
